Macro Projects

Projects which have a wider geographical impact, at the State/National level. These projects have a long-term impact and are supported for 3-5 years.

Holistic Development of Karahal Block

Karahal block

The Karahal Block is the least developed and poorest block in the Sheopur District of Madhya Pradesh. It faces the challenges of abysmal poverty, an acute water shortage, a complete absence of healthcare facilities, a high incidence of malnutrition and a high rate of child mortality, compounded by a lack of livelihood resources. These factors lead to a high rate of school dropouts, with girls students being especially hard-hit, as they are expected to stay home to look after siblings, contribute to household income, or are married off by the age of 13.

Johnson & Johnson India has embarked on a signature project to improve lives of the residents through the holistic development of this backward block: ensuring children get into the classrooms, empowering women, improving standards of healthcare and education and access to the same, and providing livelihood options. The approach to this project has been holistic and collaborative, with a number of initiatives to tackle the various challenges:

  • Education and health of the girl child, through Project Nanhi Kali, jointly managed by the K.C.Mahindra Education Trust (KCMET) and the Naandi Foundation.
  • Community Development with a specific focus on water management, irrigation and sanitation – in association with Humana People to People India.
  • Provision of a Mobile Dispensary Unit – in association ith Humana People to People India.
  • Provision of safe drinking water through the installation of rainwater harvesting structures and the formation of water-user groups for the maintenance and upkeep of these structures.
These initiatives have already achieved encouraging results:
  • Education for over 1200 girl children is being supported under the Nanhi Kali scheme.
  • Drinking water points have been established to benefit a population of 25,000.
  • Youth from within the community are being trained in entrepreneurship skills. Empowered by newly-acquired knowledge, 70% of these youth have started income-generating activities.
  • Solar charging stations have been established in villages with no electricity.
  • The community as a whole has started availing of government schemes, which they were unaware about in the past.
  • Women’s self-help groups have been formed for microfinance.
  • Primary healthcare and referral services are being provided through a mobile clinic.
  • Workshops on various health issues are being conducted and relevant information is disseminated.

Beneficiaries: 70,000 people, across 102 villages

Education and Training for Nanhi Kalis

Nanhi kali

Girls in the Karahal Block of Sheopur District in Madhya Pradesh not only suffer from gender inequality, but also have fewer opportunities for education. Lack of education and infrastructure, poverty and a mindset that treats their needs as unimportant contribute to their continued repressed status.

Through Project Nanhi Kali (jointly managed by the K.C. Mahindra Education Trust and the Naandi Foundation), underprivileged girls are being supported by Johnson & Johnson. They receive quality education – with academic, material and social support – at 54 Academic Support Centers being run across 52 villages in Karahal. Five Nanhi Kalis from this district recently passed the Class X examination and were gifted with wristwatches by J&J India.

The Nanhi Kali team also works with the parents and community at the grassroots level to educate them about gender equity and gradually change mindsets and attitudes. Parents of the Nanhi Kalis and government school teachers are major stakeholders in this initiative and are co-opted as an integral component of the delivery mechanism.

Apart from over 1200 underprivileged students who are receiving aid from Johnson & Johnson India, the company took the initiative of starting vocational courses to empower them with skills and offer livelihood opportunities for future. Thus, in August 2012, ten tailoring units were inaugurated in two villages of the block – giving a new lease of life to the girls here. Dr. Vinod Gopal, Project Champion, who had received the $5000 APCC Ambassador Award in 2011, donated this amount towards starting this initiative.

The first batch of 309 adolescent girls received six months of tailoring training from August 2012- January 2013. The summer plan thereafter provided tailoring opportunities to the girls for stitching uniform, to provide a source of income.

Beneficiaries: Over 1200 underprivileged girls in 52 villages in the Karahal Block. Over 300 of these girls also received training in tailoring.

Restoration of Water Resources

Water Restoration

Lack of access to clean drinking water is a challenge faced by people in many rural and tribal areas. This leads to many related issues like the high incidence of waterborne diseases, poor general health and an unhealthy diet. The impact of waterborne disease is felt most acutely by children, leading to high infant and child mortality.

This community development project, conducted along with Humana People to People India (HPPI), focuses on restoration of water resources in 102 villages of Karahal Block, along with repair and maintenance of hand pump platforms. The initiative will improve the lives of people who have limited awareness about safe water and hygiene. The issue of safe water becomes even more important in these regions due to poor access to healthcare or a healthy diet.

Beneficiaries: 70,000 people from 102 villages

J&J Mobile Health Program


Large parts of rural India are underserved with respect to healthcare. Remote locations and a shortage of healthcare professionals leave many villages without access to proper, regular healthcare advice or facilities.

The J&J Mobile Health Program is conducted in association with Humana People to People India (HPPI). A well-equipped mobile medical van, staffed by a doctor and nurse, provides medical services, ante-natal/postnatal services and immunization services in 102 remote villages of Karahal Block. On an average, the van visits four villages a day, thus covering the targeted villages once in five weeks.

Health and hygiene education and family planning will also be promoted through workshops organized by HPPI’s experienced Program Officer.

The project provides a comprehensive range of healthcare services to under-served communities in remote rural villages.

Beneficiaries: 70,000 people.

Indian Red Cross Society

Indian Red Cross Society

There is an acute scarcity of livelihood opportunities in villages in rural Maharashtra. The problem is compounded for underprivileged girls as employment opportunities are very limited. In addition, a shortage of healthcare professionals also leaves large parts of rural Maharashtra without adequate healthcare facilities.

This program, started five years ago, offers support for underprivileged girls from villages of Maharashtra to study at the School for Auxiliary Nurses and Midwives (ANM) at Bel-Air College of Nursing, Panchgani.

Deserving students are selected from rural areas of Maharashtra, based on merit and their economic background. Participants can complete their education free of cost since course fees, accommodation, food, study materials, uniform and stationery are covered under the program. Students who complete the course are placed in rural community health programs in villages of Maharashtra.

In keeping with the aims of better maternity and childcare, these nurses are trained to ensure safe deliveries and provide quality pre/post natal care. They are also empowered with the knowledge to impart health education to the village communities that they serve.

This initiative leads to a win-win outcome as it addresses the main issue of empowerment and economic development of rural women, while also easing the shortage of qualified nurses in rural Maharashtra. With 40 trained girls joining the work force every year, the ANM College is expected to serve an additional 5000 rural people every year.

Beneficiaries: 100 nursing graduates and 5000 rural people who receive better care every year.

SOS Nursing Scholarship Project

Karahal block

The SOS Children’s Villages of India is a non-profit, non-government, voluntary organization,committed to the care of children in need and to strengthening families. It is a unique family-based care program for parentless and abandoned children. There is an urgent need to empower the wards with livelihood skills and help them become self-reliant and contributing members of society.

The Johnson & Johnson Nursing Scholarship program supports girls under the care of SOS Villages as well as underprivileged girls from the SOS community projects. The girls undergo courses at the SOS Nursing School in Anangpur in Faridabad that offers an optimum blend of technical and personality development skills to help nursing students excel in their individual performances and enhance their employability.

The courses offered include Multi-Purpose Health Worker (Female)/ Auxiliary Nurse Midwife (ANM) training programs and General Nurse & Midwife (GNM) courses. Each course includes regular classes, clinical experience in local hospitals and field experience with the community. Students are also trained in soft skills such as communication and inter-personal skills.

2012 was a special year for the project as the first batch of girls became trained nurses, even as the third batch of girls began their scholarship course.

Beneficiaries:14 underprivileged girls are the direct beneficiaries and the families living in villages such as Khori, Gadha Khor, Gurukul, Palla, Anangpur are indirect beneficiaries


Cini Asha

In Kolkata, like in most cities, there is a marginalized section of the population. The most vulnerable among them are the urban disadvantaged women and children.

J&J lends support to CINIASHA, the urban unit of the Child In Need Institute (CINI), Kolkata, which seeks to improve the quality of life of urban disadvantaged women and children, through the creation of child and women friendly communities (CWFCs).

CINIASHA focuses on key issues like ensuring institutional delivery, timely and complete immunization, the promotion of correct nutritional practices, birth spacing and healthy practices among women and adolescent girls - towards achieving the Millennium Developmental Goals (MDG) on Mother & Child Health and Nutrition.

CINIASHA works in facilitation mode through the CWFCs, providing basic services to the community, while focusing on empowering the community, creating awareness of facilitating the availing of the Government’s existing schemes and services.

Through CINIASHA, CINI reaches out to around 30,000 urban slum dwellers in five Municipal wards in Kolkata, which are unserved or underserved by Government health programs.

Within the next three years it will also reach out to 300 pregnant women, 600 children below 2 years and 250 adolescents, seeking to ensure a minimum quality of services for the community.

CINIASHA works towards the outcome of safe motherhood and healthy child and adolescent care becoming the norm in an empowered community.

Beneficiaries:30,000 urban slum dwellers.

Community Aid & Sponsorship Program (CASP)


The dropout rate among poor rural students is very high. Many bright and deserving students drop out due to financial reasons. In addition, many rural schools are not equipped to impart soft skills to improve the employability quotient of the students.

The CASP program strives to provide opportunities for education for children studying in remote villages of Mulshi Taluka in the Pune District of Maharashtra. CASP is operational in 15 schools in 13 villages and enables children from underprivileged families to complete their basic education till Class 10, providing them with supportive, need-based aid, including uniforms, shoes, books and school bags.

The Program goes beyond just academics, with a focus on all-round development. Sports equipment is supplied to schools and coaching sessions are held to enable the children to participate in inter-school tournaments. Guidance workshops are held for children appearing for Scholarship/Board examinations. The children also learn skills that help them become more employable and be economically productive.

Annual general health check-ups are conducted for all the children, with follow-up and referrals when necessary.

The scope of the CASP initiative also includes Focus Group Discussions and Mass Meetings with families; meetings with opinion leaders to develop social pressure for parents to send their children to school regularly; and quarterly Parent-Teacher meetings to discuss the children’s problems. Capacity building sessions are held for teachers, to help them undertake activities like project work, craft, science experiments, etc. Infrastructure improvements/repairs are undertaken to improve the study environment.

Beneficiaries: 1100 students, their parents, teachers and schools

Param Prasad Charitable Society

Karahal block

The rural population, especially rural women, face the twin challenges of unemployment and inadequate healthcare.

This ongoing program, which is now in its second year, contributes towards a school for Auxiliary Nurses and Midwives (ANM) at the Bernardo ANM School of Nursing, in Kamagere, Karnataka.

A batch of 50 underprivileged girls from villages of Karnataka, is selected on merit every year, for this program. The Society covers the costs of the participants’ tuition, food, accommodation, uniforms, books, and so on.

On completion of the training, participants are placed in rural community health programs across rural Karnataka, where they provide much-needed quality health care to the underserved population.

The program contributes to alleviating the acute shortage of trained nurses in rural Karnataka, where healthcare facilities are minimal and maternal and neonatal mortality and morbidity are major challenges. It seeks to improve the quality of primary healthcare services, while raising the economic, educational and social status of the participating disadvantaged girls.

Beneficiaries:50 ANM trained girls pass out every year and 5,000 rural people receive better care. Till date 100 girls have been trained under this program.

Niramaya Arogya Dham (NAD)


Niramaya Arogya Dham (NAD) is an NGO working in the field of HIV and AIDS, committed to helping HIV positive children in Solapur District. The NAD team has identified 300 children living with HIV/AIDS (CLHAs) in Solapur District, who need support. These children will be given psychosocial support to reduce the stigma and discretion they face, through NAD’s community intervention activities.

The three main goals are:

  • To promote adherence, follow-up and ongoing enrolment in HIV care and treatment through provision of psychosocial support, nutritional supplementation and travel arrangements.
  • To assure CHLAs that HIV cannot separate them from love, mercy, compassion and forgiveness.
  • To recognize the rights of CLHAs, in terms of health, education and support, in order to help them celebrate their childhood and learn about values and ethical practices for safer and healthy living.

In a project titled ‘Together We Must Do More’ funded by Johnson & Johnson, CHLAs are been provided with nutrition and psychosocial support and efforts are being made towards reduction of stigma and discrimination.

Community mobilization is a major component of this programme. Activities include home visits and followup visits, as well as conducting counselling sessions, training programs and cultural activities and providing psychosocial support and nutrition.

Beneficiaries: 310 CLHAs in Solapur district, who have tested positive in government hospitals.



To eliminate second-generation exploitation of children born and living in red-light districts and emphasise the importance of education for these children.

Since 1986, Prerana has defended and protected the dignity of victims of human trafficking and commercial sexual exploitation in Mumbai and Navi Mumbai, by responding to the holistic needs of these women and children.

For the past six years, J&J India has been supporting Prerana’s comprehensive efforts towards protecting adolescents and children, especially girls, from HIV and other sexually transmitted infections, through three verticals:

  • Night Care Centres, which provide healthy meals, remedial education, recreational activities and sanitation facilities, thus helping to keep children out of brothels.
  • Education Support, under which the importance of education is emphasised and children born and living in red-light districts are enrolled in municipal schools and tutors are supplied. Other activities are also conducted to address co-curricular and extracurricular needs of these children.
  • Institutional Placement, which has proved a viable solution for children who are at risk and who require immediate de-linking for long-term residential care and protection. Apart from the above, supplementary services include life skills education, psychosocial counselling, facilitation of mothers’ support groups and children’s collectives (Peer Groups), as well as medical and health care.

Beneficiaries: 1700 children through the Night Care Centres; 1300 children through the Education Support Program and 750 children through the Institutional Placement Program.