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The consumer division in India has 5 major franchises namely
- Baby, Wound Care, Women's Health, Skin Care and Adult
Toiletries. Johnson's Baby is the leading brand
of Johnson & Johnson in India, and is recognized the world
over by mothers, and healthcare professionals as the trusted
name in baby care. Johnson's Baby products are the mildest
and safest products for use on babies.
Band-Aid is the well-known brand of Adhesive
Bandages from the stable of Johnson & Johnson
in the Wound Care portfolio. Band-Aid enjoys the
market leadership in this category, and
is internationally known as an innovative brand.
Together with Savlon, they comprise the
Wound Care Franchise. Stayfree, a brand
of sanitary napkins from Johnson & Johnson is
also the market leader in the Sanitary
Napkins category with its varied assortment of
napkins suited for every need.
Band
Aid - A case study
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Johnson’s
Baby is the trusted brand of skin care
products for mothers the world over.
The strength of this brand is because
of the trust of mothers, the long heritage
of safe and pure products specially
designed for babies as well as the trust
of professionals who continue to endorse
our products. 
BAND-AID
's universal appeal is evidenced in the fact that
most people have used BAND-AID sometime or the other.
Indeed, it is one of those classic cases of a new
product category becoming the generic brand name.