Achievements

There are products whose initial achievements are a matter of overcoming a certain set of beliefs, and this is one of them! Although an established global brand before it was launched in India, BAND-AID had to fight for its rightful place here, where people believed in leaving wounds open, at best applying some liquids or tying it with any piece of cloth.

J&J achieved a breakthrough by responding to the Indian fascination with "lal dawa", the red medicine. This was actually tincture iodine that was always at hand in most homes. BAND-AID became popular in India as the "lal dawa wali patti", which turned out to be its USP, making it a household name.

The introduction of BAND-AID Wash Proof in the 1980s was a landmark in delivering superior product performance. It was the first time a plastic backing adhesive bandage was introduced in the country, which resulted in delivering a significant consumer benefit of "staying on even in water". It was an instant success.

Band-AID's current communication talks about providing continuous care for the wound as its medicated pad remains on the wound throughout unlike an anticeptic cream or liquid; thus helping the wound heal faster.