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Market for Bandages
BAND-AID is a pioneering response to the fact that covered
wounds heal twice as fast uncovered. BAND-AID thus created its
own market, and has continuously extended it by making appropriate
changes in size. As a result, you now have BAND-AID in various
shapes and sizes: strip, patch and spot.
In a fine example of marketing insight, BAND-AID captured the
focus of the product in the area of application. Typically, most
people would not like to waste a longer strip for a small wound.
But provide them with bandages of varying sizes and see them discover
its use! Insight into the consumer also created Wash Proof.
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Johnson’s
Baby is the trusted brand of skin care
products for mothers the world over.
The strength of this brand is because
of the trust of mothers, the long heritage
of safe and pure products specially
designed for babies as well as the trust
of professionals who continue to endorse
our products.
