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Janssen-Cilag India markets products in
a number of therapeutic areas. These products
are organized into 5 business franchises.
These are:
 Rx
Trade
CRF
ONCO
CNS
OTC
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Rx Trade
This is the biggest franchise of Janssen-Cilag India and
boasts of brands that are amongst the leaders in their respective
categories. Competing in diverse categories like Dermatology,
Gastroenterology, Gyanecology, Neurology, etc. this franchise
has been responsible for many firsts that the Indian Pharmaceutical
industry has seen, for example Phase IV Trials.
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CRF
This franchise was amongst the first to launch a successful
biotech drug in India viz. Eprex. Eprex in a short span
of 5 years has become the largest selling brand of Janssen-Cilag
India. This franchise has set several benchmarks in the
industry in the areas of customer service, Direct to patient
contacts, Nurse education and scientific marketing, as was
to a large extent responsible for developing the EPO market
in the country.
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ONCO
Set up to promote Eprex 10,000 and Durogesic to Oncologists,
this franchise has in a short time developed the EPO category
in cancer care as well as pioneered the use of "opiod" patches
for pain associated with cancer. Like CRF, this franchise
also makes good use of innovative scientific and patient
related programs to develop the market. The field force
is trained to interact with oncologist, nurses and local
drug authorities (for permits) and are known for their passion
and never say die attitude.
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CNS
This is the fastest growing franchise of Janssen-Cilag India.
Marketing Topamac - the leading anti-epileptic drug and
Risperdal the anti-psychotic drug, this franchise follows
the footsteps of Oncology and CRF franchises in scientific
selling of products to super specialists.
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Over the Counter (OTC
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This franchise markets the 'Over the Counter' products for
Janssen-Cilag India. Product portfolio comprises Coldarin
Plus, Coldarin Cough and Nizoral Antidandruff shampoo. Coldarin
is one of the most well known OTC products in India and
Nizoral is fast becoming the leading therapeutic - OTC Anti
dandruff shampoo. This team meets retailers and distributors
in the market, conducts consumer contact programs at super
markets, offices and exhibitions.
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ALZA Corporation
ALZA Corporation is a research-based pharmaceutical
company and a leader in drug delivery technologies.
ALZA technologies optimize and control how
medicines are delivered into and within the
body, enhancing therapeutic value, and potentially
reducing side effects and improving tolerability.
www.alza.com
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J&J has always believed
that its strength lies within the talent it attracts
and retains. The Management strive to create a great
work environment to help employees reach their potential.
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