Neutrogena® ties up with fbb Femina Miss India 2014
Premier skin care brand, Neutrogena partners with the country’s most anticipated beauty pageant, Femina Miss India. The contest, to be held in March 2014, will have a special Miss Healthy Skin title sponsored by Neutrogena®, the international skin care expert, recommended by dermatologists.
Femina Miss India is the country’s oldest and most credible beauty event that brings together the best of beauty, poise, elegance and intelligence from across India. Its winners have instantly become household names and several have succeeded in making it big in Bollywood. In its 51st year, the beauty pageant has become synonymous with real beauty that is more than skin deep. This philosophy is a natural fit with Neutrogena, whose range of products is developed for the woman who understands that healthy skin is the first step to beauty.
Auditions will be held in 15 cities over the next two months, followed by regional auditions in Kolkata and Delhi. The pageant finale will be held in March, in Mumbai. The final round of contestants will undergo a rigorous training, including skin care guidance by leading dermatologists. Over the next few weeks, millions in India and across the world will gear up to watch India select its next beauty queen, making the Miss India pageant one of the most anticipated and closely followed events.